• Step 1: Duplicate this framework into your own Notion using the duplicate button at the top right.

• Step 2: Watch the explanatory video on how to use the framework (recommended at 1.2x speed).

  https://www.loom.com/share/cd7d0acbefe24badbf68fbb84b6e7881?sid=7f29c3b2-1754-4620-a7e8-c185a69b3fb0

• Step 3: Fill the framework with your own information.

• Step 4: Use the steps below (1-4) to build your own framework.

<aside> <img src="/icons/arrow-northeast_gray.svg" alt="/icons/arrow-northeast_gray.svg" width="40px" /> Steal My Framework for Product Growth

The Product Growth Wheel is a strategic framework designed to help businesses drive continuous growth by systematically improving their product through data-driven design decisions. The wheel is a cyclical process, that is generating a compound effect on your product growth.

• Key Components for the Product Growth Wheel </aside>

Let’s get you some actionable steps

<aside> <img src="/icons/search_gray.svg" alt="/icons/search_gray.svg" width="40px" /> Set Clear Goals & Success Metrics (KPIs):

Start by deciding what you want to achieve (your goal) and how you'll measure success (KPIs)

Example: Increase user retention by 20% over the next 6 months.

• [Write your Objective + KPI here]
• [Write your Objective + KPI here]
• [Write your Objective + KPI here] </aside>

<aside> <img src="/icons/chat_gray.svg" alt="/icons/chat_gray.svg" width="40px" /> Taking a Deep Dive into Data & User Analysis:

Look at the data you have and study how your users interact with your product to find patterns and areas for improvement

Data Sources

Example: Google Analytics, PostHog, MixPanel, user surveys or heatmaps

Your Data Sources:

• [Write your Data Source here]
• [Write your Data Source here]
• [Write your Data Source here]

User Behavior Analysis

Example: High bounce rate on the product page

Your Analysis:

• [Write your Insight here]
• [Write your Insight here]
• [Write your Insight here]

Identified Trends

Example: Users drop off during the checkout process

Your Trends:

• [Write your Trend here]
• [Write your Trend here]
• [Write your T here]

</aside>

<aside> <img src="/icons/judicial-scales_gray.svg" alt="/icons/judicial-scales_gray.svg" width="40px" /> Understanding Current Barriers

Identify the barriers that are preventing users from achieving their goals

Prio High

</aside>

<aside> <img src="/icons/judicial-scales_gray.svg" alt="/icons/judicial-scales_gray.svg" width="40px" /> Coming Up with Design Hypotheses

Based on what you’ve observed so far, come up with ideas (hypotheses) on how to fix the issues (barriers)

Design Hypothesis:

Example: “If we simplify the checkout process by reducing the number of steps, then we will increase completed purchases because users will find it easier to complete their transactions.”

• Your Hypothesis:
  • [Write your hypothesis here]
  • [Write your hypothesis here]
  • [Write your hypothesis here] </aside>

<aside> <img src="/icons/refresh-reverse_gray.svg" alt="/icons/refresh-reverse_gray.svg" width="40px" />

Implementing Designs & A/B Testing

Implement design changes and set up A/B tests to validate your hypotheses

• The Role of Implementation

• Why A/B Testing is Critical

• Helpful Tricks </aside>